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It was Fabio Colonna di Stigliano who came up with the idea of dress watches. The ancient Colonna dynasty originated in the 10th century, and ever since then it has been deeply influenced by the artistic, cultural and ethnographic movements of Italian history. The Colonna family has been mentioned in the works of Dante Alighieri, Francesco Petrarca, Niccolò Machiavelli, Ludovico Ariosto and Gabriele D’Annunzio. Its history is linked with that of the Kingdom of the Two Sicilies and modern-day Naples. All these influences led Fabio Colonna to imagine a concept that would embrace Neapolitan savoir-faire and the art of horology, creating a combination that is both dynamic and timeless.



The brand’s strength lies in its distinctive elements.
When you choose a Colonna watch, you choose a versatile and modular product that places the customer and their personality at centre stage by enabling the creation of a watch with endless combinations of case and strap.
And that’s not the end of the story: once you have created the first combination, an infinite number of new ones can be created by choosing new straps for the same case. The meticulous design and stylish tailoring of the straps make a Colonna watch a timeless accessory of limitless creativity.



All Colonna dress watches can be personalised with the owner’s initials, just like Colonna shirts. Our designers have chosen the most suitable thread colours for the initials on each strap. Go to the page of your favourite strap and find the colour they’ve chosen for you!



Colonna is the brand for people who know how to choose, know how to tell their story and have an irrepressible urge to do so; for people who care about fashion and are keen on details. Each one of us is no one and a hundred thousand: choose who you want to be, and you can do it more than once, because this is no time for definitive choices.

Start creating your watch now.